Business Data
Retail 360 Dashboard
Retail 360 is a custom retail dashboard that features demographic and psychographic data, available sites and an interactive GIS platform that retailers, brokers, and developers can utilize to learn more about the Murrieta community.
Economic Development Documents
- SRCAR Local Economic Area Report 2022 (PDF)
- SelectUSA EDO Diagnostic Data Report 2022 (PDF)
- HVS Feasibility Study 2022 - Proposed Select-Service Hotel (PDF)
- HVS Feasibility Study 2022 - Proposed Limited-Service Hotel (PDF)
- HVS Feasibility Study 2022 - Proposed Full-Service Hotel (PDF)
- Community Demographic Profile 2022 (PDF)
- Primary Retail Trade Area Demographic Profile 2022 (PDF)
- Secondary Retail Trade Area Demographic Profile 2022 (PDF)
- Downtown Farmer's Market Foot-Traffic Impact Report 2021 (PDF)
- Auto Dealership Opportunity Analysis 2020 (PDF)
Murrieta has a convenient location boasting the following:
- Center of Southern California market; proximity to over 21 million people
- Path of Southern California’s Growth
- Proximity to San Diego, Los Angeles, and Orange County
Noteworthy education and workforce statistics include:
- More than 67.3% of Murrieta’s residents have a bachelor's degree or advanced degree
- Murrieta’s high-quality schools consistently exceed State’s exemplary mark incorporating a strong science, technology, engineering, and mathematics (STEM) focus
- Nationally recognized school district - Top 10% high schools in the U.S.
- Proximity to 22 colleges and universities
Notable safety statistics include:
- Consistently ranked in the top 10 safest city in the U.S. for population of 100,000 or more
- Lowest crime rate in Riverside and San Diego Counties
Highlights in quality of life include:
- Over 52 parks within city limits
- City/community events
- Close to 1,350 acres of trails, open space, streetscape, slope and park land
- 20+ miles of trails for walkers, runners, bikers, and others to enjoy
- New, high-tech public library
- Santa Rosa Plateau Ecological Preserve