Business Data
Economic Development Documents
- Downtown Farmer's Market Foot-Traffic Impact Report 2021 (PDF)
- HVS Feasibility Study 2021 - Proposed Full-Service Hotel (PDF)
- HVS Feasibility Study 2021 - Proposed Select-Service Hotel (PDF)
- HVS Feasibility Study 2021 - Proposed Limited-Service Hotel (PDF)
- Community Demographic Profile 2021 (PDF)
- Primary Retail Trade Area Demographic Profile 2021 (PDF)
- Secondary Retail Trade Area Demographic Profile 2021 (PDF)
- Auto Dealership Opportunity Analysis 2020 (PDF)
Murrieta has a convenient location boasting the following:
- Center of Southern California market; proximity to over 21 million people
- Path of Southern California’s Growth
- Proximity to San Diego, Los Angeles, and Orange County
Noteworthy education and workforce statistics include:
- More than 67.3% of Murrieta’s residents have a bachelor's degree or advanced degree
- Murrieta’s high-quality schools consistently exceed State’s exemplary mark incorporating a strong science, technology, engineering, and mathematics (STEM) focus
- Nationally recognized school district - Top 10% high schools in the U.S.
- Proximity to 22 colleges and universities
Notable safety statistics include:
- Consistently ranked in the top 10 safest city in the U.S. for population of 100,000 or more
- Lowest crime rate in Riverside and San Diego Counties
Highlights in quality of life include:
- Over 52 parks within city limits
- City/community events
- Close to 1,350 acres of trails, open space, streetscape, slope and park land
- 20+ miles of trails for walkers, runners, bikers, and others to enjoy
- New, high-tech public library
- Santa Rosa Plateau Ecological Preserve